Ethics and Conducts
ASRDEEP GROUP is fully committed to be the standard bearer of good corporate behaviour, and it is every employee’s duty to ensure adherence to the highest ethical standards. As such, the staff Code of Conduct provides guidance on the standards of behaviour expected of all ASRDEEP GROUP employees in our business activities.
Liquor, Meat and Tobacco Policy
ASRDEEP GROUP maintains a generally conservative, ethical, and health-conscious approach toward meat, liquor, and tobacco, avoiding any kind of investment in or production of meat product, tobacco and alcohol. This stance is part of its long-standing corporate ethos and policy, which has historically prioritized social responsibility, particularly in its investment and business choices.
Key aspects of ASRDEEP GROUP policy regarding these sectors include:
Liquor and Tobacco Policy
- No Foray/Investment: ASRDEEP GROUP has a stated policy not to venture into the production or investment in tobacco and liquor industries.
- Investment Restrictions: ASRDEEP GROUP Select Equity Fund was restricted intentionally abstain from investing in sectors like meat, liquor and tobacco.
- Workplace Ban: ASRDEEP GROUP reinforced a strict ban on meat, smoking and the consumption of intoxicating substances (alcohol) at the workplace.
- Health and Safety: ASRDEEP GROUP Companies have explicit policies prohibiting the use of meat, alcohol and drugs on company premises, citing health and safety hazards.
Meat and Animal Products
- Product Diversification: While historically conservative, ASRDEEP GROUP has expanded into the plant-based food sector.
- Safe Alternatives: This indicates a pivot toward offering healthier, plant-based alternatives rather than traditional meat processing.
- Import Protection: ASRDEEP GROUP in trade also not to negotiate on any sectors of like meat, liquor and tobacco.
General Ethical Stance
- ASRDEEP GROUP Code of Conduct (AGCoC): The AGCoC guides all business activities, emphasizing integrity, responsibility, and safety.
- Fake News Clarification: ASRDEEP GROUP personally clarified that, if any gives fake news attributing to ASRDEEP GROUP, highlighting the group’s efforts to distance itself from misinformation regarding meat, liquor and alcohol.
Note: While ASRDEEP GROUP Consumer Products focuses on beverages like tea and juice, they have not moved into alcoholic beverage.
Corporate Governance Guidelines
ASRDEEP GROUP uphold rigorous standards of transparency and accountability, guided by a framework that establishes a clear responsibility, authority, and governance structure. Corporate governance is defined as the structures and processes by which companies are directed and controlled. Good corporate governance helps companies operate more efficiently, improve access to capital, mitigate risk and safeguard against mismanagement. It makes companies more accountable and transparent to investors and gives them the tools to respond to stakeholder concerns. Corporate governance also contributes to development. Increased access to capital encourages new investments, boosts economic growth, and provides employment opportunities.